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When the time comes to price your home for sale, you may be tempted to
start with the price you paid for it, add a healthy markup and call it
a day. Unfortunately, that strategy is unlikely to result in a true
reflection of your home's market value. Pricing decisions should be
grounded in reality, rather than fantasy. Here are six strategies to
help you figure out how much your home is worth:
1. Abandon your personal point of view.
How much will a ready, willing and able buyer be willing to pay
for your home? Buyers don't care how much you paid for the home, how
many memorable moments you and your family shared in the home, how
much cash you need for the downpayment on your next home or how much
time and money you've invested in your home's hardwood floors, fresh
paint, lush landscaping or other improvements.
2. Get a couple of CMAs.
Invite at least three real estate agents to visit your home and
give you their opinion of its likely selling price. Ask for a
"comparative market analysis" (CMA), which shows the prices of
comparable recently sold homes, on-the-market homes and homes that
were on the market, but weren't sold. The on-the-market homes are the
"competition" for your home. Ask the agents why each home was
included in the CMA and whether any other comparable homes were
eliminated from the CMA.
Price recommendations based on CMAs aren't gospel. Some agents
will tell you to under-price your home in hope of sparking a bidding
war. Others will suggest a flatteringly high price to "buy" your
listing only to demand a price reduction a few weeks later.
3. Do your own market research.
Go to open houses in your neighborhood and try to make an impartial
assessment of how those homes compare to yours in terms of location,
size, amenities and condition. Assuming all the asking prices were
the same, would you buy your home or someone else's?
4. Calculate the price per square foot.
The average price per square foot for homes in your neighborhood
shouldn't be the sole determinant of the asking price for your home,
but it can be a useful starting point. Keep in mind that various
methodologies can be used to calculate square footage.
5. Consider market conditions.
Are home prices in your area trending upwards or downwards? Are
homes selling quickly or languishing? Will your home be on the market
in the spring home-buying season or the dead of winter? Are interest
rates attractive? Is the economy hot or cold? Will you be selling in
a buyer's market or a seller's market? Is the local job market strong
or are employees fearful of staff reductions?
6. Sweeten the transaction terms.
Some buyers have needs that go beyond the bottom line. If you're
willing to close escrow quickly, you'll attract buyers who want to
move in right away. If you can offer seller-financing, your home will
appeal to buyers who need to stretch their financial resources. A
lease-option can help first-timers who need downpayment assistance.
The more creative and flexible you can be in meeting the buyer's
needs, the more success you'll have in pricing your home to sell.
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