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You want to make every dollar count in the purchase of your home. And
one way to make it happen is to employ sound negotiating tactics that
make a difference between small cents and dynamic dollars.
So let's cover steps you can take to negotiate a fair price with
sellers and not leave money on the table.
It's perceived that price is often a major concern with sellers. In
fact, a common seller's lament is "We have to get our price
because??" (I'm sure you can fill in the blank with statements you've
heard).
But it's really not the highest price sellers are after---it's the
greatest net proceeds from the sale. "Net" is determined by
subtracting the seller's closing costs and any outstanding loans,
liens and other financial encumbrances from the sales price. For
example, you might lower your offered price by $2,000, but show the
seller that by not having to pay discount points and heavy closing
costs, she's actually netting more than she would with a full-price
offer! Bottom line: It's the net amount of proceeds the seller walks
away from closing table with that counts.
A second way home buyers lose out when negotiating the purchase price
is to make a low, often ridiculous first offer. Yes, I know, sellers
sometimes do take less (even though it's done far less often in the
today's strong seller's market.) Put yourself in the seller's
position. How happy would you be in continuing negotiations with a
buyer who had just insulted you and your property?
First offers set the stage for all other negotiations that follow.
In fact, the seller may become enraged and refuse to make any counter
offer back to you. Or if there is a counter offer, the seller might
turn the tables and insult you by asking for a price higher than what
the property's listed for. (Yes, this does happen in a hot sellers'
market!) If you do make a lesser offer, be prepared to defend why
such as repairs to be made, etc. Sellers will be more willing to
listen to a price cut if it's rationale and fair.
One last tip---earnest money does talk. When evaluating two
offers side-by-side, the one bearing the heftiest amount of earnest
money/good faith deposit gives the perception that the buyer is more
serious about the property and is perhaps a better financial risk
(even if it isn't true!) This is an important tactic in a seller's
market where many buyers are vying for relatively few properties with
multiple offers to the seller simultaneously.
When it comes to negotiating the purchase price of your home,
neither buyer nor seller get to win all of the marbles! Decide how
important purchase price is to you and negotiate with that priority in
mind. |