Advertise on Owners.com
Owners.com is the largest 'for sale by owner' real estate marketplace for home
buyers and sellers.
Reach highly motivated consumers as they are actively engaged in making core
decisions about selling or buying a home. Our customer profile is one of a
self-directed individual looking to purchase the services and support they
need to stay in control of their real estate transaction. They are the
primary decision makers, and by listing their home for sale or actively
searched listings, they have demonstrated a timely need for services.
Companies small and large can market their products and services through Google
and reach our highly engaged self-directed customers. You can easily create a
nationwide campaign or target local areas based on your needs.
It’s easy to participate and there are no long term obligations or
commitments. START TODAY!
Instructions for Advertisers:
Site Targeting Owners.com Using Google AdWords
Step 1: Sign up for Google AdWords
Anyone who has an AdWords Standard Edition account can run ads in the following places:
- This site
- Google.com search results
- Other sites in Google's content network
AdWords is an advertising platform that allows you to effectively reach more
users on the internet than ever before. If you don't already have an AdWords account,
go to adwords.google.com to get started.
Step 2: Create a New Placement-Targeted Campaign
Placement targeting lets AdWords advertisers choose which sites they would like
to appear on within the Google content network.
To create a new placement-targeted campaign, follow these steps:
- Log in to your AdWords account at
- On the Campaign Summary page, find the table titled Online Campaigns. Click
"Placement-targeted" in the 'Create a new campaign' section at the top right area
of the table.
- Follow the sign-up wizard instructions to create your campaign (see step 3).
Step 3: Set Up Your Campaign
While you're creating your campaign, you can decide exactly which ads you would
like to run and how much you'll be willing to spend.
The campaign set-up page will allow you to:
- Target Customers: Name your campaign and ad group, then pick which languages
your customers speak and their geographical locations
- Create Ad: Choose to create a text, image or video ad and fill in the
- Target Ad: Select 'List URLs' in the left-hand column and enter your desired
URL in the text box in the middle of the page. Click 'Get Available Placements'
to generate a list that shows placements that exactly match your desired URL
- Set Pricing: With placement targeting, you can pay for each click your ad
receives (CPC), or for each thousand impressions it receives (CPM). On the next
page, enter your daily campaign budget and the max CPC or CPM you're willing to
spend on this campaign. If you choose very prominent and popular sites, keep in
mind that you'll need to make a competitive bid to win the auction.
- Review and Save: Review all of your selections and make changes if necessary,
then click 'Save Campaign'.
Step 4: Maintain Your Campaign
Once you set up your campaign, don't forget to check on it afterwards to make sure
it's doing well! Monitor your campaign, evaluate its performance and adjust your
budget and bids according to the performance of your ads.
To learn how to optimize your ad campaign visit the AdWords Help Center post on
‘tips for success’. For more general information about placement targeting, please
see the complete Help Center guide.
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