More fsbo sellers opting for flat fee mls listings

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More fsbo sellers opting for flat fee mls listings
by Guy Social

Owners.com’s data shows that a significantly higher percentage of for sale by owner (fsbo) sellers are listing their properties on the local multiple listing service (MLS). Over just the past two years, 33% more for sale by owner (FSBO) sellers opted for a flat fee mls package.

These findings are also reflected in the National Association of Realtors (NAR) report on 2012 home sellers1. NAR reported that flat fee MLS listings grew 30% in 2012. This segment is growing because FSBO sellers are realizing more and more that what they need to market their home just as effectively as homes listed by traditional agents is a listing on the local MLS.

Anecdotal evidence from customers indicates that homes are selling very quickly as well. Home sellers are getting multiple offers within days (often over the asking price) and many are selling their home within a few weeks. “I don’t know how it could be any easier” says Dale R. of Texas, who sold his home using the flat fee service at Owners.com. At first he was skeptical but within 24 hours of listing on the local MLS, he had two competing offers on his home that were over the asking price. His home was sold within 3 weeks. “All day the phone was ringing….there were 20 cars parked outside”. This is in part due to the market heating up but also the fact that the flat fee mls listing at Owners.com essentially provides all the marketing exposure possible for your home. This includes listings on Zillow®, Realtor.com®, Yahoo! Homes, Trulia® and many more popular real estate websites. Most importantly though, the MLS is the place that independent buyers and buyers’ agents are looking for homes.

When you are ready to sell your home fsbo, make sure you give yourself the best chance of selling quickly – list on the local MLS with Owners.com

1 2012 Profile of home buyers and sellers



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