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is a city in Butler County located in Southeast Missouri in the United States. It is the county seat of Butler County and is known as "The Gateway To The Ozarks" among other names. As of the 2000 U.S. Census, the city had a population of 16,651; a 2007 estimate, however, showed the population to be 17,029. The Poplar Bluff Micropolitan Statistical Area consists of all of Butler County. The city is at the crossroads of U.S. Highway 60 and U.S. Highway 67.
Poplar Bluff is located at (36.759808, -90.402731), along the Black River. According to the United States Census Bureau, the city has a total area of 11.6 square miles (30.0 km²), all of it land.
Poplar Bluff takes its name from a bluff that overlooks Black River. When first settled, the bluff was covered with poplar trees. The Butler County Courthouse and the offices of the
newspaper sit on this site. Poplar Bluff lies along an escarpment separating the Ozark Foothills from the Mississippi embayment in Southeast Missouri. The foothills lie to the north and west and the embayment is to the south and east. The surrounding area is commonly known as the "Three Rivers" with many local organizations and businesses using the name. The three rivers—Current River, Black River, and St. Francis River—are 40 miles apart with Poplar Bluff conveniently located right in the center on the Black River.