Quantcast How to Take the Stress Out of Selling a Home |
How to Take the Stress Out of Selling a Home

Every local market has its own buying and selling cycle but conventional wisdom tells us that real estate generally hits an upswing in the spring. As the market suddenly gets more competitive, buyers and sellers are more likely to feel the pressure. So here are some tips from Scott McGillivray, real estate expert, investor and award-winning television host (“Income Property,” “Flipping the Block,” “Urban Oasis,” “All-American Handyman”) for taking the headache out of spring real estate.

Get to Know Your Local Market

The region makes a difference. Cold weather cities like Chicago, for example, won’t see a surge as early as warmer spots like Washington, D.C. Other factors, like district school schedules and summer breaks, can influence the habits of home buyers and also account for longer or shorter selling seasons. No matter where you live, timing is everything. If you list too early, you might not have many interested parties, but if you list too late you could miss the prime buying period.

Whatever steps you take, try to look at the market from a buyer’s point of view. So do some sleuthing. I’m working with and sponsored by Owners.com, which is a great place to start because you can browse local listings and even price your house with their home value estimator. And don’t be afraid to talk to local sellers. Drop by a neighborhood open house and assess the situation as if you were thinking about making an offer. Then strike up a conversation with the sellers and see what you can learn about their experience (e.g., what they’ve learned about their market, what kind of buyers they’re attracting, who has helped them along the way, etc.). You’d be surprised how much you can learn from just talking to people.

Give Your House a Full Once-Over

If you’ve decided on a timeline for listing your home, make sure you address the little things sooner rather than later. Spot the missing shingles before potential buyers do. Fix the leaky faucet or chipped paint and don’t forget to inspect your foundation.

If you do the work first, not only will you sleep more soundly, but you’ll give prospective buyers one less thing to pick apart. In a recent survey from Owners.com, 74 percent of consumers said they anticipate stress from unexpected problems found during an inspection. So before listing, consider getting your property inspected and share the report with potential home buyers. At the very least, it gives you some time to fix necessary issues, puts people at ease and helps you feel more secure about your asking price.

Amp up the Curb Appeal

No matter the season, don’t underestimate the power of curb appeal. It all circles back to this simple, often overlooked advice: Think like the buyer. I’ve heard time and again about potential home buyers who won’t even step inside to look at the home because the exterior is unattractive. So clean up the clutter on the lawn and plant some fresh flowers. If the front door feels drab, give it an update by adding new overhead light fixtures, updated house numbers or a fresh coat of paint. Hide or camouflage electric boxes and AC units. Be as objective as possible, and use that eye to make your home better.

Map Out an Online Marketing Strategy

So you’ve learned a thing or two about your local market, got a pre-inspection and even gave your house a makeover. Great. Now it’s time to get the word out.

Start by marketing your home on a site like Owners.com, where you can also get your property listed on the MLS (multiple listing service) to reach other potential buyers. Next, make your property stand out with professional photography and a well-written property description. Every house has its “good side” – your job is to capture it. That means avoiding photos where snow buries the garden or a gray sky looms overhead. Wait for a sunny day, and put any new additions or upgrades front-and-center.

As for descriptions, be specific, honest and even a little colorful. Know your audience and use this as an opportunity to “talk” to them. For example, emphasize the home’s open floor plan and entertaining spaces or its standout location. Once you’ve tailored your listing, share it through your social media channels. Be sure not to spam friends or followers – instead, trust your network to help spread the word for you.

Apply all of these tips and techniques, and you’ll find yourself reaching the right buyers in no time.

This post is sponsored advertising content with Owners.com. All opinions are my own.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Owners.com, Altisource or any other Altisource® business or entity. The foregoing content is not intended to constitute, and in fact does not constitute, financial, investment, tax or legal advice by the author, Owners.com, Altisource or any other business or entity.

[cf]skyword_tracking_tag[/cf]

Homes near you:

21793 Ryan Park Ter
Ashburn, VA 20147 | 3 BEDS 3 BATHS | 1742 FT²
$469,000
20476 Cool Fern Sq
Ashburn, VA 20147 | 4 BEDS 4 BATHS | 1307 FT²
$395,000
43537 Michigan Sq # RS2
Leesburg, VA 20176 | 3 BEDS 3 BATHS
$589,000
44267 Oldetowne Pl
Ashburn, VA 20147 | 6 BEDS 5 BATHS | 35284 FT²
$808,000
19375 Cypress Ridge Ter Unit 705
Leesburg, VA 20176 | 2 BEDS 2 BATHS
$249,900
43392 Wayside Cir
Ashburn, VA 20147 | 6 BEDS 5 BATHS | 10890 FT²
$689,900
20888 Conesus Sq
Ashburn, VA 20147 | 3 BEDS 3 BATHS | 3485 FT²
$489,500
20133 Valhalla Sq
Ashburn, VA 20147 | 3 BEDS 4 BATHS | 4792 FT²
$649,900
22367 Trailview Crossing Ter
Ashburn, VA 20148 | 4 BEDS 4 BATHS | 2178 FT²
$710,000
20570 Hope Spring Ter Unit 206
Ashburn, VA 20147 | 2 BEDS 2 BATHS
$399,900
20617 Preakness Ct
Ashburn, VA 20147 | 3 BEDS 3 BATHS | 10890 FT²
$499,990
19132 Rocky Crest Ter
Leesburg, VA 20176 | 3 BEDS 4 BATHS | 1 FT²
$500,000
21925 Silverdale Dr
Ashburn, VA 20148 | 5 BEDS 5 BATHS | 11761 FT²
$750,000
44691 Wellfleet Drive #201
Ashburn, VA 20147 | 1 BEDS 1 BATHS
$399,900
43988 Riverpoint Dr
Leesburg, VA 20176 | 6 BEDS 5 BATHS | 8276 FT²
$798,000
20505 Little Creek Ter Unit 201
Ashburn, VA 20147 | 2 BEDS 2 BATHS
$387,500
20479 Alicent Ter
Ashburn, VA 20147 | 3 BEDS 3 BATHS | 2614 FT²
$399,950
43613 Solheim Cup Ter
Ashburn, VA 20147 | 3 BEDS 4 BATHS | 3049 FT²
$519,800
19375 Cypress Ridge Ter Unit 110
Leesburg, VA 20176 | 2 BEDS 2 BATHS
$277,700
20658 Oakencroft Ct
Ashburn, VA 20147 | 4 BEDS 4 BATHS | 10019 FT²
$499,900
19385 Cypress Ridge Ter Unit 409
Leesburg, VA 20176 | 2 BEDS 2 BATHS
$275,000
42721 Telford Ter
Ashburn, VA 20147 | 3 BEDS 4 BATHS | 3049 FT²
$459,900
20638 Duxbury Ter
Ashburn, VA 20147 | 4 BEDS 5 BATHS | 2178 FT²
$689,990
43895 Camellia St
Ashburn, VA 20147 | 5 BEDS 4 BATHS | 6970 FT²
$699,900

Don't miss a listing

Get the owners.com app today

People are also reading