Each area of the country has certain parameters that should also be considered to market a home successfully. Market conditions, curb appeal and asking price are just a few of the important considerations that must be taken into account. Miami is ranked among the top 10 cities searched by international buyers — many of whom come from Latin America, to be sure, but also even Italy and France, according to Douglas Elliman Real Estate. By highlighting the benefits and focusing on the positive trends in your area, you increase the odds of selling your home quickly — and for the highest price. If you’re a South Florida homeowner, and you’re looking to sell, here are some helpful tips.
Remember the Basics
Before the first sign or social media post goes up, you must prepare your home to present it in the best possible light. Keep in mind that a good first impression is crucial for potential buyers, which may include young families, retirees interested in a gated or golfing community and professionals looking for a second or vacation home. Maintain a neat, clean and well-manicured lawn, have your house professionally cleaned and remove all clutter from your countertops, closets and under-cabinet areas. Homebuyers are also drawn to light, so replace dimly lit or burnt bulbs with efficient, daytime lighting, and open up all blinds and curtains to let natural light in.
Plan your open house according to the rules for selling property in your neighborhood. This may require scheduling dates and times with security personnel who attend the security gate or filing a notice with the applicable Home Owners Association. In addition, maximize your area’s attributes by planning your open house around community events, such as art and craft shows or festivals, to further enhance the appeal of your property.
Is your home located near one of the many golfing resorts or beautiful beaches in the Miami area? You should highlight any standout attributes that your property has to offer, such as gated and golfing communities, a quiet southern neighborhood or one close to the beach, shopping and entertainment districts. Compose a list of nearby beaches, parks, fishing piers, shopping and entertainment, and place it in full view of prospective buyers. Include a brief description, map and photo of the area. If you live in one of South Florida’s quiet, southern-style neighborhoods, highlight the relaxing areas of your yard or porch by investing in a hammock or bench swing.
Understand Your Market
The real estate market is in constant flux throughout the country, and the South Florida area is no different. Understanding the ebbs and flows of your market can help you determine the best time to sell your home. According to the Sun Sentinel, data from the Standard & Poor’s/Case-Shiller index show that home prices in South Florida continue to increase faster than in other parts of the country. Be sure to check out a few months’ worth of comparables in your neighborhood, which can help you assess current market conditions and home prices in your area.
Price Your Home Correctly
One of the most important aspects of selling a home is, of course, price. It’s crucial to list your home within the same price range of similar, competing properties. If you price it too low, you could lose thousands of dollars, and if you price it too high, your home could sit on the market for a long time. Real estate services are available to help you complete a comparable real estate analysis against similar properties in your South Florida area. This will help you price your home to sell.
Selling a home in South Florida — or anywhere, really — presents challenges that you must overcome to experience a successful transaction. No matter where you’re looking to buy or sell, you can find an extensive network of helpful real estate services and listings at Owners.com.
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